The Ultimate Guide to Freemium

With customers becoming savvier, and thus skeptical of traditional marketing tactics, this becomes an even bigger challenge. Consumers like to know what value they’re getting before making a purchase decision, so it takes a lot of educating and relationship building in order to convince leads to make a purchase. This is usually done through expensive advertising, sales demos, and other marketing campaigns.

Click below to read the full article by Jeff Cox for HubSpot.


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